THE CHALLENGE
Galleria came to us asking for a re-design of one of their product landing pages; the "Gamemaster" series of gaming PC's. Their goal was to direct more traffic to the site and to drive people to engage in the esports community they were building.
The site was difficult to navigate, and it was not intuitive or easy for users to find product information. The company also had a loyalty program, and the benefits of becoming a member by buying one of their products was not immediately obvious. In addition, they had several corporate partnerships that wanted special promotional for the burgeoning esports market.
THE APPROACH
The first thing we looked at when approaching this project was the navigational architecture and user flow. The Galleria "Gamemaster" website was convoluted, and the product description pages were dense with technical jargon. Few call-to-actions were included on pages, so it was difficult for users to know how to buy the machine. While increasing traffic was important, structuring the site so users were driven to make a purchase was even more so.
We proposed a structural re-design, breaking the site down into clear categories before working on wireframes and visual designs. We wanted to engage users with product images that showcased what was truly unique about the product compared to what was already on the market.