The Process
When approaching the visual side, I wanted to match the technical brevity that competing products were using in order to hold the interest of PC newbies, while also giving tech-savy shoppers the chance to learn each minute detail of the product. Since the "Gamemaster" series had a price point aimed at beginners, it was important to summarize and highlight features, pairing them with visually compelling images. I moved all the most relevant information above the fold, making sure Galleria didn't have to rely on users scrolling to understand the product.
